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October 2, 2025

Japan Zoominar @ UC San Diego: "The Fine Art of Persuasion: Corporate Advertising Design in Modern Japan" with Gennifer Weisenfeld

From: Takashi Kiyoizumi (JFIT) <tkiyoizumi@ucsd.edu>
Date: 2025/04/14

Japan Zoominar @ UC San Diego: "The Fine Art of Persuasion: Corporate Advertising Design in Modern Japan" with Gennifer Weisenfeld
 
Wed, Apr. 30, 2025 8:00-9:00 am JST (Tue, Apr. 29, 2025 4:00-5:00 pm Pacific) 
 
Gennifer Weisenfeld will discuss her new book, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan," which examines the evolution of Japanese advertising design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. She tells the story of how modern corporations and consumer capitalism transformed Japan's visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building.

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Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. Her field of research is modern and contemporary Japanese art history, design and visual culture. She is the author of "Gas Mask Nation: Visualizing Civil Air Defense in Wartime Japan," awarded the 2024 Prize for Outstanding Book by the Southeastern Conference of the Association for Asian Studies; "Imaging Disaster: Tokyo and the Visual Culture of Japan's Great Earthquake of 1923"; and "Mavo: Japanese Artists and the Avant-Garde, 1905-1931."
 
Ulrike Schaede is Professor of Japanese Business at UC San Diego's School of Global Policy and Strategy (GPS) and the director of the Japan Forum for Innovation and Technology (JFIT). Her research focuses on Japanese business strategies and management; employment practices and corporate culture; financial markets; manufacturing; and innovation. Her 2020 book, "The Business Reinvention of Japan: How to Make Sense of the New Japan" (Stanford University Press), won the 2021 Masayoshi Ohira Memorial Prize and has been translated into Japanese as 再興 THE KAISHA: 日本のビジ ネス・リインベンション (Nikkei, 2022). Her most recent book, シン日本の経営：悲観バイアスを排す ("Japan Re-emerges"), was published in March 2024 in Japanese. 
 
Register here: https://bit.ly/3EpNyqr

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Visit the JZ Gallery for previous recordings:
https://jfit.ucsd.edu/zoominar/gallery/index.html

Approved by ssjmod at 02:43 PM