Sophia University Institute of Comparative Culture Lecture Series 2017

Is your lifestyle out of stock? Consumption patterns convergence in East Asia

Ana María GOY YAMAMOTO

July 17, 18:30-20:00
10-301, 3F, Building 10, Sophia University

Consumption is, among other things, a process and a tool to build up one’s identity as well as a social lubricant to interact with groups, especially among youth. It is a reflection of values that are created, developed, set and erased in the constant evolution of societies. Analysing consumption behaviour is a tool to understand the inner nature of this dynamic. In urban postmodern societies, lifestyle, quality of life and leisure time are the focus of marketing research companies.
It is within this context that I would like to focus my presentation, where by the analysis of household consumption national statistical data and omnibus surveys from several research institutions would help to comprehend the existence or not of convergence in consumption patterns among certain Asian societies, focusing mainly in urban households.

Dr. Ana M. GOY YAMAMOTO is Associate Professor of Japanese Studies and Member of the Centre for East Asian Studies at the Autonomous University of Madrid. She holds a PhD. and a BSc. on Economics and Business Administration by the same university, a Masters degree on Sociology of Consumption by Complutense University of Madrid and has postgraduate research studies at Hitotsubashi University (Tokyo) and Erasmus University of Rotterdam. She is as well visiting faculty at the Instituto de Empresa and the Escuela de Organización Industrial Business Schools. She is also board member of the European Research School Network of Contemporary East Asian Studies (EastAsiaNet) and has published extensively on Japanese economics, consumer behaviour, social change and East Asian youth lifestyles.

Language: English / No Prior registration necessary
Flyer of this event in PDF: http://icc.fla.sophia.ac.jp/html/events/2017-2018/170717_Goy-Yamamoto.pdf

Institute of Comparative Culture (ICC) Sophia University 7-1 Kioicho, Chiyoda-ku, Tokyo 102-8554, JAPAN
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