Invitation to EIJS Academy Seminars 2010-2011 The 9th Seminar on Monday, June 20th, 2011

Topic: "The Japanese Consumer Dynamics"
Speakers:
• Professor Parissa Haghirian,
Guest Professor of Japanese Economy at University of Munich
Associate Professor of International Management
Faculty of Liberal Arts, Sophia University, Tokyo • Professor Emmanuel J. Chéron, Professor of Marketing
Sophia University, Tokyo
• Mr. Aaron Toussaint, Research Manager at Five by Fifty
marketing research agency
• Professor Stephanie Assmann, Associate Professor of
Cultural Studies, Akita University

EIJS is pleased to invite you to our upcoming seminar on "The Japanese Consumer Dynamics" hosted by four speakers from both academia and the field of professional marketing.
Japanese consumers have changed dramatically over the past fifteen years. From the big spenders of the late 80s bubble economy, they have become price-conscious, wealthy and sophisticated shoppers, demanding the world’s best service and most innovative products. The presentation discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new

consumer groups and emerging trends in the Japanese market.

Professor Parissa Haghirian will provide the initial overview of subject; Professor Emmanuel J. Chéron’s presentation will cover the Silver Market (older consumers) in Japan and the purchasing power of the silver market will be discussed. Mr. Aaron Toussaint will talk about "Male Order: Resonating with Today’s Young Male Japanese Consumers" He will touch upon the preferences of the new Japanese male which have created new business opportunities while closing the door on old ones. Professor Stephanie Assman’s presentation topic is "Beyond Sushi and Tempura: An Overview of the Japanese Food Market." We will hear an overview of food retailers in Japan in light of demographic and lifestyle changes.
In consideration of the devastating natural disaster from the March earthquake, particular emphasis will be given to the food safety and food self-sufficiency in Japan, which struggles with a low self-sufficiency rate of 40 percent and has been alarmed by a number of food safety scandals in the past decade.

Date: Monday, June 20th, 2011
Time: 6.30 p.m. – 7.00 p.m. Drink & Snack (served before lecture)
7.00 p.m. – 9.00 p.m. Lecture and Discussion
Place: Auditorium, Embassy of Sweden
10-3-100 Roppongi 1-chome, Minato-ku, Tokyo
106-0032
Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station
Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station
Fee: JPY2,000 per person, payable at the door
Free for those who are from sponsoring companies (*)
Free for students, please bring your student ID
Language: English

(*) EIJS Academy 2010-2011 Sponsoring companies Gadelius K.K., Nippon Ericsson K.K., Nihon Tetra Pak K.K., Sandvik K.K., Höganäs Japan K.K. and in cooperation with the Embassy of Sweden

Please sign up by June 15th (Wed.) via e-mail to eijsjap@gmail.com or
fax to (03-5562-9090) for the attention of Ms.
Futagawa (EIJS Tokyo Office).
--
Miki Futagawa
European Institute of Japanese Studies
Tokyo Office
c/o Embassy of Sweden
1-10-3-400, Roppongi
Minato-ku, Tokyo 106-0032
Tel: +81(0)3 5562 5032
Fax: +81(0)3 5562 9090
Email: eijsjap@gmail.com