DIJ Business & Economics Study Group on March 14

It is with great pleasure to let you know that Mr. Shigeharu Asagiri, CEO of the microbrewery COEDO Beer (www.coedobrewery.com), is going to join us for the next DIJ Business & Economics Study Group on March 14. After the presentation "Putting the ji in ji-biru: Policy, deregulation and entrepreneurship in the Japanese microbrewery industry" by Jesper Edman, Mr. Asagiri is going to give a short introduction about his company, followed by the opportunity to actually taste the COEDO beer.

In order to make sure we have enough beer to taste for everyone, please register by March 10th with Florian Kohlbacher (kohlbacher@dijtokyo.org).

DIJ Business & Economics Study Group on March 14

We would like to invite you to the next meeting of the DIJ Business & Economics Study Group of the German Institute for Japanese Studies (DIJ).

It will take place on

Monday, March 14th, 2011, 6.30 PM

at the German Institute for Japanese Studies.
(For a map refer to http://www.dijtokyo.org/access).

Our speaker will be
Jesper Edman, Stockholm School of Economics and Hitotsubashi University

He will offer a presentation on:

"Putting the ji in ji-biru: Policy, deregulation and entrepreneurship in the Japanese microbrewery industry"

This presentation examines the evolution of the Japanese micro-brewery (ji-biru) industry from its initial establishment through deregulation in 1994 to the present. Drawing on archival data as well as first-hand interviews, I show how deregulation of the brewing industry merged with a larger policy goal, the rejuvenation of regional prefectural economies. This policy agenda subsequently resulted in a discourse and logic that shaped the entire industry and its economic trajectory. In particular, the emphasis on regional revitalization served to mobilize a particular group of both entrepreneurs and support actors and institutions. I show that deregulation is not simply the removal of rules, and that entrepreneurs are not simply independent and atomized actors. The very identity of entrepreneurs in the ji-biru industry, the definition of the ji-biru product and the standards by which it was judged, were a result of the interaction of entrepreneurs, supporting actors and institutions, and the state through the process of deregulation. I also examine how these various aspects impacted the long-term survival and growth of the industry as a whole.

Jesper Edman is the Director of the Stockholm School of Economic's European Institute of Japanese Studies Tokyo Office and an in-coming faculty member at Hitotsubashi University's Graduate School of International Corporate Str ategy. He teaches International Management and his research focuses on the i mpact of foreign firms on Japanese business practices, globalization strateg ies of Japanese multinational enterprises and Japanese entrepreneurship.

The presentation will be given in English. Our study group is intended as a forum for young scholars and Ph.D. candidates in the field of Business and Economics Studies.

Everybody is welcome to attend, but kindly asked to register by March 10th with Florian Kohlbacher (kohlbacher@dijtokyo.org).