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September 6, 2022
New Book on Japanese Business
From: Matthias Hennings <matthias.hennings@yahoo.com>
Date: 2022/08/29
Dear colleagues,
I am delighted to announce the publication of our book
***Competing in the Japanese Market: A Case Study Approach***,
which is available in paperback and Kindle eBook in all Amazon stores now.
https://www.amazon.co.jp/dp/
***Description***
Competing in the Japanese Market: A Case Study Approach presents the cases of
ten well-known foreign companies, in five different industries, that have endeavored
to establish profitable operations in Japan: Tesco and Costco in retail groceries, Old Navy
and Lululemon in fashion, Subway and Baskin Robbins in fast food, Nestlé and Anheuser-
Busch in food and beverages, and Hulu and Netflix in video streaming. These companies
were chosen because their experiences illustrate key factors behind foreign entrants'
successful, unsuccessful, or in-between performance in the Japanese market.
With its thorough PESTLE (Political, Economic, Social, Technological, Legal, and Environmental)
overview of the Japanese market, the book also provides an up-to-date bird's-eye view of the
nation of Japan today.
Competing in the Japanese Market is ideal for use as a textbook in university-level courses
about Japanese business. It includes an introduction to analytical tools (Porter's five forces analysis
and generic strategies, SWOT analysis, foreign market entry modes) that students can use to
analyze the cases, understand the reasons underlying the companies' performance in Japan, and
make recommendations. Each case concludes with discussion questions, and a Teaching Guide is
available upon request from BlueSky Publishing. Competing in the Japanese Market is available
in paperback and Kindle eBook in all Amazon stores, and is reasonably priced for students.
Best wishes,
Matthias Hennings
-----------------------------
Dr. Matthias Hennings
Associate Professor
Director, Contemporary Japan Program
Center for International Education and Cooperation (CIEC)
1-155 Uegahara Ichiban-cho, Nishinomiya, Hyogo 662-8501
Kwansei Gakuin University, JAPAN
Approved by ssjmod at 02:59 PM