We are looking for a presenter to join our panel at AAS-in-ASIA in Bangkok, Thailand (July 1-4). Our panel has already passed the review process, and scheduled on July 4 for presentation.



Possible topics include but not limited to digital transformation, societal change in digital era, business innovation and technology, and so on.



If you are interested in joining our panel, please send 200 words of abstract, your name and affiliation to Dr. Zhu at zoezhuyizoe@gmail.com <mailto:zoezhuyizoe@gmail.com> by March 17, Sunday. Please note after internal review process, your abstract will also be reviewed by the conference organizer.



Feel free to contact Dr. Zhu for inquiries.



Conference website: https://www.aas-in-asia2019.com/


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Proposal Title: Digital Transformation and its Practical Implications: Evidence from Asia


Session Abstract

This interdisciplinary panel discusses digital transformation and its practical implication in the case of Japan and China. It particularly focuses on how organizations and individuals cope to actively embrace change in a digital era. The way we work, attract customers, and conduct research is vastly different from what we did years ago thanks to modern digital technology. Previous studies have pointed out both positive impacts of technological advances and its negative effects; however, few of them have holistically looked into the ways people coping with these changes. This panel shares opportunities and challenges in corporate management, branding and humanities research, aiming to discuss if there is anything unique about these dynamics in Asia.

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Thank you for your attention.


Best regards,


Yi Zhu (Zoe)


Ph.D., Business Anthropology

Assistant Professor
Graduate School of Business Sciences (MBA-IB)

University of Tsukuba