The Institute of Contemporary Asian Studies (ICAS) at Temple University, Japan Campus cordially invites you to the following evening lecture on March 14, 2019. All ICAS events are held in English, open to the public, and admission is free unless otherwise noted.


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- ICAS Event -

The "ICON" Model of Place Branding - Lessons for Japan's City, Region and Nation Brands

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Date & Time: Thursday, March 14, 2019 19:30 - 21:00 (Doors open at 19:00)


Location: Temple University, Japan Campus, Azabu Hall, 1F Parliament

(access: http://www.tuj.ac.jp/maps/tokyo.html)


Speakers:

Keith Dinnie, Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland


RSVP: RSVP is encouraged but not required (icas@tuj.temple.edu <mailto:icas@tuj.temple.edu>).


Overview:

In this lecture, Dr. Keith Dinnie will explore the challenges and opportunities facing Japan's city, region and nation brands. Applying the ICON model which he created in order to enable best practice in place branding, he will discuss place branding issues in Japan at city, region and national levels. The ICON model proposes that good practice in place branding is:


Integrated

Contextualized

Organic

New


There will be a question and answer session after the lecture.


Speaker:

Dr. Keith Dinnie is Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland. He is one of the world's leading authorities on place branding. He is the author of the first textbook on nation branding, Nation Branding - Concepts, Issues, Practice, 2nd edition (Routledge, 2015) and editor of City Branding - Theory and Cases (Palgrave Macmillan, 2011). He has published in top international journals including International Marketing Review, European Journal of Marketing, Marketing Theory, Tourism Management, and Place Branding and Public Diplomacy. He is a member of Dundee City Council's Brand Group and he is a Non-Executive Director on the Board of Visit Dundee Ltd. He has advised the United Kingdom Government's Department of Food and Rural Affairs (Defra), the Korean Presidential Council on Nation Branding, and the Scottish Government. His books have been translated into Japanese, Chinese, Korean and Russian.