Dear colleagues,

With apologies for cross-posting.

Please allow me to introduced my new book "Regionalizing Culture: the political economy of Japaneses popular culture in Asia" (Honolulu:
University of Hawai'i Press).

ISBN: 978-0-8248-3694-9 (Cloth $42.00)
http://www.uhpress.hawaii.edu/p-9036-9780824836948.aspx

What distinguishes this book from previous studies is that it introduces an integrative political economic approach to the study of popular culture and offers a big-picture view of the dramatic changes that have taken place in popular culture production and circulation in Asia.

The book traces the rise of Japan as a popular culture powerhouse, the creation of markets for Japanese cultural commodities in Asia since the late 1980s, the industrial and normative impact that Japanese cultural industries have on the structure of the local cultural industries, the growing involvement of the Japanese state, and the wider implications these processes have for the Asian region.

I'v posted Table of Context below together with two endorsements. I hope you'll find the book interesting.

Best,

Nissim

Preface ix

Introduction: Popular Culture and Regionalization xv

Chapter 1 The Political Economy of Popular Culture 1

Chapter 2 Popular Culture and the East Asian Region 18

Chapter 3 Japan's Popular Culture Powerhouse 51

Chapter 4 The Creation of a Regional Market 90

Chapter 5 Japan's Regional Model 125

Chapter 6 Conclusion: Japanese Popular Culture and the Making of East Asia 161

Notes 185

References 197

Index 221

"In this highly original book Nissim Otmazgin offers a compelling analysis of the regionalization of the Japanese popular culture industries and its effect on regionalization processes in East Asia. He situates his provocative analysis at the intersection of the organizational characteristics of Japan's popular culture industries and the bottom-up process of regionalization of commodified culture in East Asia.
The book thus brings into sharp focus phenomena that are typically viewed in a blur or simply neglected.
Deeply accomplished, this admirable book should command the attention of all serious students of popular culture and of East Asia." -Peter J. Katzenstein, Walter S. Carpenter, Jr. Professor of International Studies, Cornell University

"This highly informative book provides a comprehensive examination of the successful deployment of Japanese popular culture throughout East Asia. Surveying a broad spectrum of cultural products, including games, animation, and TV drama, it argues both that there is a Japanese model to popular cultural production and that that model of cultural commodification has contributed to the regionalization of East Asia. The use of extensive interviews with diverse stakeholders, including both industry personnel and audience, provides a fresh approach to the subject that will satisfy a growing interest in Japanese popular culture in university curriculum." -Lisa Leung, Lingnan University, Hong Kong

--
Nissim Otmazgin, Ph.D
Dept. of East Asian Studies, Senior Lecturer The Hebrew University of Jerusalem Mt. Scopus 91905 Jerusalem, Israel
E-mail: Nissim.Otmazgin@mail.huji.ac.il

The Louis Frieberg Center for East Asian Studies, Chair of the Academic Committee Frieberg Center www.eacenter.huji.ac.il Israeli Association for Japanese Studies (IAJS), Chair IAJS www.japan-studies.org