Dear friends and colleagues
I am very happy to present my new book.

Case Studies in Asian Management
Edited by Parissa Haghirian
Hardcover: 240 pages
Publisher: World Scientific Publishing Company; 1 edition (November 25,
2013)
Language: English
ISBN-10: 9814508977
ISBN-13: 978-9814508971
Price: 49 US$

More Information here: http://tinyurl.com/lfo9h3r

The Book
There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition.
Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging task. The main challenge is the complexity encountered when dealing with Asian management issues, which differ not only for different countries, but also for different types of businesses, not to mention national management preferences and styles.
This book tries to fill this gap, by presenting case studies of various Asian countries including China, Japan, India, Korea and The Philippines.
The case studies are as diverse as management activities in Asia can be and include a variety of different companies in several Asian countries.
This book attempts to present an overview on the variety and complexity of management and business processes in Asian countries. It intends to support business people and students of international management to get a deeper understanding of Asian management practices by presenting practical examples of Asian firms and their strategies.

Contents
Introduction

The People's Republic of China
FamilyMart's China Expansion
Alibaba: Facing Its Thieves
Li Ning: Make the Change
Shiseido in China - When Politics Interferes with Business

Japan
UNIQLO: A Stitch in Time
The Suntory Highball Revolution: Can a Type of Drink Save an Industry?
A Tale of Three Companies: The Survival Strategies of Sony, Hitachi, and Canon

India
Doing It the Toyota Way in India? Managing Unsettled Labor Relations at the Toyota Subsidiary in India

Korea
KIA MOTORS Facing Globalization Challenges

The Philippines
Brightening Philippine Airlines (PAL): Strategizing for the Future of Asia's Pioneer and Sunniest Air Transporter The Birth of the WATERCCOOP in Cagayan de Oro City

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Dr. Parissa Haghirian
Associate Professor of International Management Sophia University
7-1 Kioi-cho, Chiyoda-ku
Tokyo 102-8554, Japan
Phone (direct): 0081-3-3238-4038
Office phone (Secretary): 0081-3-3238-4004 Office fax: 0081-3-3238-4076
e-mail: p-haghir@sophia.ac.jp
http://www.haghirian.com