European Institute of Japanese Studies
Academy Seminars presents:

Title: "Papa no Shōhi (Fatherly consumption): Ikumen and the rise of a new market opportunity

Speaker:Dr. Florian Kohlbacher
Senior research fellow and Head of Business and Economics Section German Institute for Japanese Studies

Date: Wednesday, November 20, 2013
Time: 6.30 p.m. – 7.00 p.m. Drink & Snack (served before lecture)
7.00 p.m. – 9.00 p.m. Lecture and Discussion
Venue: Alfred Nobel Auditorium, Embassy of Sweden
10-3-400 Roppongi 1-chome, Minato-ku, Tokyo Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station

Fee: JPY3,000 per person, payable at the door Free for those who are from sponsoring companies (*) Free for students, please bring your student ID

Language: English

Please sign up by November 15th (Fri.) via e-mail to eijsjap[at]gmail.com for the attention of Ms. Futagawa (EIJS Tokyo office)

About the speaker: Dr. Florian Kohlbacher is a senior research fellow and head of the Business & Economics Section at the German Institute for Japanese Studies
(DIJ) Tokyo. His research focuses on business and consumer trends in Japan, especially in connection with social and demographic changes. He holds both a master's degree and a doctorate from the Vienna University of Economics and Business (WU Vienna).
Florian is also an Adjunct Professor at Temple University, Japan Campus.

About the talk: Who are ikumen? Men who enjoy parenting and grow through parenting or those who wish to do so in the future. In the promotion of work and family life balance, and to the increase rate of men taking child-care leave and their involvement in parenting, the Japanese Ministry for Health, Labour and Welfare started the Ikumen project in 2010. In the presentation, we will hear about the recent trend of fatherly consumer behavior and about the potential of the rising opportunity of "ikumen business".

(*) EIJS Academy 2013-2014 Sponsoring companies Gadelius Holding Ltd., Sandvik K.K., Höganäs Japan K.K.
and in cooperation with the Embassy of Sweden

Thank you for your kind understanding that the seminar was originally planned in September but is rescheduled to be held on November 20th.

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Miki Futagawa
European Institute of Japanese Studies
Tokyo Office
c/o Embassy of Sweden
1-10-3-400, Roppongi
Minato-ku, Tokyo 106-0032
Tel: +81(0)3 5562 5032
Fax: +81(0)3 5562 9090
Email: eijsjap[at]gmail.com