* Please note that this event will be at AZABU HALL of TUJ campus.
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Nancy Snow: Japan - The Super Nation Brand

Date: Monday, November 11, 2013
Time: Door opens at 7:00pm, Program starts at 7:30pm
Venue: Temple University Japan Campus, Azabu Hall 2F
(access: http://www.tuj.ac.jp/maps/tokyo.html)
Speaker: Nancy Snow, a global expert on nation branding and the Abe Fellow at Keio MediaCom
Moderator: Robert Dujarric, ICAS Director
Admission: Free. Open to public
Language: English
RSVP:icas[at]tuj.temple.edu

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Overview

Japan is the world’s third largest economy and a super nation brand. It is known best for its cuisine, hospitality, safety, popular and traditional culture and its resilience after 3/11.

Public diplomacy, otherwise known as nation branding, has never been more important in post-3/11 Japan. Japan is playing a game of catch up with its recent announcement of the Japan Brand Fund “to fund and support business activities to cultivate overseas demand for Japan’s attractive products and services that make full use of the unique characteristics of Japan’s culture and lifestyle.” Most every nation now has a public diplomacy entity to promote its unique qualities so even Cool Japan and J-Pop have a lot of global competition.

The winning bid for the 2020 Summer Olympics should put everyone on notice that nation branding is a concern for every Japanese citizen, not just government ministries or businesses pushing their products and services overseas. So how does Japan manage its national image going forward? Nancy Snow will lead an interactive discussion on Japan’s nation brand in the aftermath of 3/11 from Operation Tomodachi to No Nukes.

Speaker

Nancy Snow is a global expert on nation branding. She earned a doctorate in international relations from the School of International Service, American University, Washington, D.C. Dr. Snow is an Abe Fellow at Keio MediaCom where she is conducting research on Japan’s nation brand since 3/11. She is Professor of Communications at California State University, Fullerton and Adjunct Professor in the Annenberg School for Communication and Journalism at the University of Southern California. She has held visiting professor appointments in China, Israel, Japan and Malaysia.
Snow has published eight books, two of which were published in Japanese (Information War, Propaganda, Inc.). Her most recent book is Truth is the Best
Propaganda: Edward R. Murrow’s Speeches in the Kennedy Years. For more information, please visit http://www.nancysnow.com/

Her piece on Japan’s nation brand was published in The Japan Times http://www.japantimes.co.jp/opinion/2013/10/10/commenta
ry/japans-brand-as-good-as-the-people-behind-it/#.Ulcv8
lMmxB4

________________________________

Robert Dujarric, Director
Kyle Cleveland, Associate Director
Eriko Kawaguchi, Coordinator

Institute of Contemporary Asian Studies
Temple University, Japan Campus
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