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Dear EIJS friends,

We would like to invite you to the EIJS Academy seminar

to be held on Wednesday, December 14th.
It is our great pleaure to invite Dr. Florian Kohlbacher as guest speaker who will give a talk on the topic "Towards a Sustainable Society: Ethical Consumption in Japan."

Please find as below details of the seminar. Please sign up at eijsjap@gmail.com for the attention of Miki Futagawa
(Ms.)
We look forward to receiving your registration.

Sincerely yours,
Miki Futagawa
EIJS Tokyo Office
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Invitation to EIJS Academy Seminars 2011-2012 The 3rd Seminar on Wednesday, December 14th, 2011

Topic: “Towards a Sustainable Society:
Ethical Consumption in Japan"

Speaker: Dr. Florian Kohlbacher, Senior Research Fellow
German Institute for Japanese Studies
(DIJ) Tokyo


In the presentation Dr. Kohlbacher focuses on ethical consumer behavior (i.e., taking into account environmental and social responsibility of products and their production during consumers’ decision-making processes), which has become known in Japan as sōsharu shōhi or more recently eshikaru shōhi. We will hear an overview of ethical consumption in Japan and analysis of various influencing factors determining ethical consumer behavior, as well as the specific cultural, social and economic background. We will also hear the implications of this consumer trend for the Japanese economy,business practice and public policy.

Social and ecological responsibility is of increasing importance for the economy and society on a global scale. Japan has woken up to this challenge recently, with a number of notable trends and initiatives. The triple disaster of March 11
2011 seems to have further raised the awareness of sustainability issues, contribution to society and ethical consumerism.

Dr. Kohlbacher is a Senior Research Fellow and Head of the Business & Economics Section at the German Institute for Japanese Studies (DIJ) Tokyo.
He is also an adjunct professor at Temple University, Japan Campus and a visiting researcher at the Institute for Media and Communications Research at Keio University. He is the author of “International Marketing in the Network
Economy: A Knowledge-Based Approach”, Palgrave, 2007, and co-editor of “The Silver Market Phenomenon: Marketing and Innovation in the Aging Society, 2nd edition, Springer, 2011.

Date: Wednesday, December 14th, 2011
Time: 6.30 p.m. – 7.00 p.m. Drink & Snack (served before lecture)
7.00 p.m. – 9.00 p.m. Lecture and Discussion
Place: Alfred Nobel Auditorium, Embassy of Sweden
10-3-400 Roppongi 1-chome, Minato-ku, Tokyo
106-0032
Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station
Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station
Fee: JPY3,000 per person, payable at the door
Free for those who are from sponsoring companies (*)
Free for students, please bring your student ID
Language: English

(*) EIJS Academy 2011-2012 Sponsoring companies Gadelius Holding Ltd., Ericsson Japan K.K., Nihon Tetra Pak K.K., Sandvik K.K., Höganäs Japan K.K. and in cooperation with the Embassy of Sweden

Please sign up by December 9th (Fri.) via e-mail to eijsjap[at]gmail.com or fax to
(03-5562-9090) for the attention of Ms. Futagawa (EIJS Tokyo Office).
--
Miki Futagawa
European Institute of Japanese Studies
Tokyo Office
c/o Embassy of Sweden