Dear Forum subscribers,

Permit me to introduce you to a new tourism book that is now on the market.

Title: Cross-Border Cooperation: Strategies for Marketing Sustainable Development Tourism in Northeast Asia
Author: Austin Uzama
Price: JPY2,500 (US$25.00)
Publisher: Tatiana Intl. Research Co. Ltd.
ISBN:978-4-9905959-6-8
online purchase: www.amazon.com or www.alibris.com

The book examines the complex relationship between cross-border cooperation in Northeast Asia and tourism marketing. It argues that cross-border tourism cooperation in Northeast Asia is not impossible if tourism planners in the region can overcome individualistics marketing practices and governments within the region can separate business from politics and work towards building 'trust gain' between the various nations.
The book also focused attention on the role of tour operators, tourism marketing management and infrastructural developments in China, Korea, Japan, Mongolia & Russia, it argues that rich nations within the Northeast Asia region should assist less developed nations like Mongolia and the DPRK in developing their tourism industry.

Table of Contents:
1) CROSS-BORDER TOURISM
2) CROSS-BORDER COOPERATION & TOURISM MARKETING
3) SUSTAINABLE TOURISM MARKETING
4) FORMULATING A SUSTAINABLE TOURISM MARKETING COOPERATIVE
5) DISCUSSION OF THE THREATS TO COOPERATION
6) IMPLICATIONS OF A COOPERATIVE ALLIANCE & CONCLUSION.

If there is problem with the link above, please purchase directly from Amazon or Alibris. here in Japan, you can find a copy in bookstores or best Kinokuniya or Yaesu bookstores.

Cheers!

Austin