Dear EIJS friends,

The EIJS would like to extend our deepest condolences to the people who have lost lives and would like to express our sincerest sympathy to the people who have suffered in the earthquake and tsunami. We are confident that Japan will recover from this difficult time with the help of the Japanese people’s unified determination.

We also strongly feel that the best way to help Japan to recover is to try and return to our daily routines and plans as quickly as possible, and to not let the ongoing situation interfere with our lives. For this reason we are now resuming our planned programs from April, and would like to extend an invitation to the next EIJS Academy seminar, to be held on Tuesday, April 19th, 2011.

Please sign up at eijsjap@gmail.com for the attention of Ms. Miki Futagawa. We look forward to receiving your active sign up for the seminar.

Sincerely yours,
Jesper Edman
Director, EIJS Tokyo Office

Miki Futagawa
Program Director, EIJS Tokyo Office

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Invitation to EIJS Academy Seminars 2010-2011 The 7th Seminar on Tuesday, April 19th, 2011

Topic: "Japanese Geeky-Girly Innovation and Subculture-Inspired Technology and Design"
The speaker, Mr. Morinosuke Kawaguchi is Principal, Associate Director for Arthur D. Little Japan Inc. He is a strategy expert in Management of Technology (MOT), Intellectual Property Management (IPM) and also Technology and Innovation Management (TIM) in telecommunications, electronics, automobiles and several other industries. He is well-known as the inventor of a new concept in product engineering and technology development driven from Japanese culture, especially from the concepts of "monozukuri" and "otaku" sub-cultures.

He graduated from Faculty of Engineering, Keio University with B.A. in Applied Chemistry and obtained M.S. in Chemistry from the University of Illinois, USA.
Before joining Arthur D. Little Japan Inc., he has worked in Kansai Research Institute (KRI), a technology consulting firm and in Hitachi Co. Ltd. where he had extensive experience in product development, materials and production technology, and R&D. For more information of Mr. Morinosuke Kawaguchi’s publication and presentation, please refer to the following links.
http://www.youtube.com/user/JapanTechLessons#p/a/f/1/JN
c6Vxd88Lo
http://tedxtokyo.com/tedxtokyo-the-event/tedxtokyo-2010
/program/morinosuke-kawaguchi/

Speaker: Mr. Morinosuke Kawaguchi
Principal, Associate Director, Arthur D. Little, Japan Inc.

Date: Tuesday, April 19th, 2011
Time: 6.30 p.m. – 7.00 p.m. Drink & Snack (served
before lecture)
7.00 p.m. – 9.00 p.m. Lecture and Discussion
Place: Auditorium, Embassy of Sweden
10-3-400 Roppongi 1-chome, Minato-ku, Tokyo 106-0032
Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station
Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station
Fee: JPY2,000 per person, payable at the door
Free for those who are from sponsoring companies (*)
Free for students, please bring your student ID
Language: English

(*) EIJS Academy 2010-2011 Sponsoring companies Gadelius K.K., Nippon Ericsson K.K., Nihon Tetra Pak K.K., Sandvik K.K., Höganäs Japan K.K. and in cooperation with the Embassy of Sweden Please sign up by April 15th (Fri.) via e-mail to eijsjap@gmail.com or fax to (03-5562-9090) for the attention of Ms. Futagawa (EIJS Tokyo Office).

Mr. Hotaka Katahira’s lecture scheduled on March 30th has been postponed to July 13th. The announcement of the lecture will be published at http://www.hhs.se/EIJS/Public%20SeminarsConferences/Pag
es/AcademyinTokyo.aspx
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Miki Futagawa
European Institute of Japanese Studies
Tokyo Office
c/o Embassy of Sweden
1-10-3-400, Roppongi
Minato-ku, Tokyo 106-0032
Tel: +81(0)3 5562 5032
Fax: +81(0)3 5562 9090
Email: eijsjap@gmail.com

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