We are delighted to announce that an international workshop on the globalization of Japan's anime industry will be held at the Hebrew University of Jerusalem on May 21, 2014. The workshop brings together scholars and anime industry personnel to discuss the complex relationship between anime's innovative process and its marketing and consumption at home and abroad. The conference is open to all but preregistration is needed.

8:30-9:00 - Gathering and registration

9:00-9:10 - Opening Remarks

Dr. Nissim Otmazgin, the Hebrew University of Jerusalem

9:10-10:30 - The Future of Japanese Anime at Home and Abroad

Chair: Helena Grinshpun, the Hebrew University of Jerusalem

Naohiro Shichijo, the National Institute for Science and Technology Policy (NISTEP), "Challenges and Opportunities for Japanese Animation".

Marco Pellittery, Kobe University, "From 'anime boom'
to the 'anime decline'? Japanese anime in Italy and France".

11:00-12:30 - The Rise and Fall of Anime in America

Chair: Raz Greenberg, the Hebrew University of Jerusalem.

Michal Daliot-Bul, University of Haifa, "anime legacies in the USA: The Case of Anime Inspired Cartoons".

Nissim Otmazgin, the Hebrew University of Jerusalem, "Japan's Anime Policy: Supporting the Industry or 'Killing the Cool?"'

16:00-18:00 - Round Table Discussion and Anime Screening (Rabin Hall)

Wada George, Anime producer at Production I.G, President of Wit Studio

Makihara Ryotaro, Anime Director at Wit studio

Anime Screening: Attack on Titan (Episode 1 and 2)

Organizer: Nissim Otmazgin (Hebrew University) and Michal Daliot-Bul (University of Haifa).

For information and registration please contact:
Dorit.beer@gmail.com.

--
New book by Nissim Otmazgin, Regionalizing Culture: the Political Economy of Japanese Popular Culture in Asia, now out by University of Hawai'i Press!
See the book here:
http://www.uhpress.hawaii.edu/p-9036-9780824836948.aspx

amazon:
http://www.amazon.com/Regionalizing-Culture-Nissim-Otma
zgin/dp/0824836944/ref=sr_1_1?ie=UTF8&qid=1395441605&sr
=8-1&keywords=nissim+otmazgin

Nissim Otmazgin, Ph.D
Dept. of East Asian Studies, Senior Lecturer The Hebrew University of Jerusalem Mt. Scopus 91905 Jerusalem, Israel
E-mail: Nissim.Otmazgin@mail.huji.ac.il

The Louis Frieberg Center for East Asian Studies, Chair of the Academic Committee Frieberg Center www.eacenter.huji.ac.il Israeli Association for Japanese Studies (IAJS), Chair IAJS www.japan-studies.org