Invitation to the EIJS Academy seminar

Topic: "Papa no Shōhi (Fatherly consumption):
Ikumen and the rise of a new market opportunity
Speaker: Dr. Florian Kohlbacher
Senior research fellow and Head of Business and Economics Section German Institute for Japanese

Date: Wednesday, September 11th, 2013
Time: 6.30 p.m. – 7.00 p.m. Drink & Snack (served before lecture)
7.00 p.m. – 9.00 p.m. Lecture and Discussion

Place: Alfred Nobel Auditorium, Embassy of Sweden
10-3-400 Roppongi 1-chome, Minato-ku, Tokyo 106-0032 Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station

Fee: JPY3,000 per person, payable at the door Free for those who are from sponsoring companies (*) Free for students, please bring your student ID

Language: English
About the speaker: Rapid changes has been undergoing in Japanese society in the past few decades. Many of these changes are reflected in both the transformation of individual lifestyles and in Japan’s changing social reality.Dr. Florian Kohlbacher is a senior research fellow and head of the Business & Economics Section at the German Institute for Japanese Studies (DIJ) Tokyo.
His research focuses on business and consumer trends in Japan, especially in connection with social and demographic changes. He holds both a master's degree and a doctorate from the Vienna University of Economics and Business (WU Vienna). Florian is also an Adjunct Professor at Temple University, Japan Campus.
About the talk: Who are ikumen? Men who enjoy parenting and grow through parenting or those who wish to do so in the future. In the promotion of work and family life balance, and to the increase rate of men taking child-care leave and their involvement in parenting, the Japanese Ministry for Health, Labour and Welfare started the Ikumen project in 2010. In the presentation, we will hear about the recent trend of fatherly consumer behavior and about the potential of the rising opportunity of "ikumen business".

(*) EIJS Academy 2012-2013 Sponsoring companies Gadelius Holding Ltd., Sandvik K.K., Höganäs Japan K.K.
and in cooperation with the Embassy of Sweden

Please sign up by September 6th (Fri.) via e-mail to eijsjap@gmail.com for the attention of Ms. Futagawa (EIJS Tokyo office)

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Miki Futagawa
European Institute of Japanese Studies
Tokyo Office
c/o Embassy of Sweden