* This event was originally schedulded on April 3, but was canceled due to a weather emergency. The venue and time stays the same as the original event notice. Thank you.

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Is Ethical Consumption Going to Change Japan?
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Date: Wednesday, June 13 2012
Time:7:00p.m. (Talk will start at 7:30p.m.) Venue:Temple University, Japan Campus, Mita Hall
502/503
(access: http://www.tuj.ac.jp/maps/tokyo.html)
Speaker: Florian Kohlbacher, German Institute for Japanese Studies (DIJ), Tokyo Moderator:William Swinton, Director, International Business Studies, TUJ Admission:Free (Open to general public) RSVP:icas@tuj.ac.jp *If you RSVP you are automatically registered. If possible, we ask you to RSVP but we always welcome participants even you do not RSVP.

Social and ecological responsibility is of increasing
importance for the economy and society on a global
scale. Japan seems to have woken up to this challenge
only recently, with a number of notable trends and
initiatives. The triple disaster of March 11, 2011
seems to have further raised the awareness of
sustainability issues, contribution to society and
ethical consumerism.
This presentation focuses on ethical consumer behavior
(i.e., taking into account environmental and social
responsibility of products and their production during
consumers’ decision-making processes), which has become
known in Japan as sōsharu shōhi or more recently
eshikaru shōhi. The presentation gives an overview of
ethical consumption in Japan and analyzes various
influencing factors determining ethical consumer
behavior, as well as the specific cultural, social and
economic background. Based on both primary and
secondary data and various examples, the presentation
discusses the implications of this consumer trend for
the Japanese economy, business practice and public
policy.


Dr. Florian Kohlbacher is a Senior Research Fellow and
Head of the Business & Economics Section at the German
Institute for Japanese Studies (DIJ) Tokyo. He is also
an adjunct professor at Temple University, Japan Campus
and a visiting researcher at the Institute for Media
and Communications Research at Keio University. Florian
is the author of “International Marketing in the
Network Economy: A Knowledge-Based Approach”, Palgrave,
2007, and co-editor of “The Silver Market Phenomenon:
Marketing and Innovation in the Aging Society, 2nd
edition", Springer, 2011.

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Director
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Associate Director
Eriko Kawaguchi
Coordinator

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