** Feel free to circulate this invitation to friends or colleagues.*

*Global Business in the Media Mix: *
*How Nissan and Other Firms are Driving D-I-Y
News-making*
* *
*Date:* Wednesday, October 12, 2011 *Time:* 7:00p.m.
(Talk will start at
7:30p.m.) *Venue: *
Temple University, Japan Campus,* Mita Hall 502/503* **Please note that it will be at Mita Hall, not at Azabu Hall. If you need a direction, please check the map (following link) or call 0120-86-1026.*
Access:
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Address: 4-1-7, Mita, Minato-ku, Tokyo
*Speaker: *
Dan Sloan
*Moderator:*
Robert Dujarric
*Admission:* Free (Open to general public) *RSVP:* icas@tuj.ac.jp **If you RSVP you are automatically registered. If possible, we ask you to RSVP but we always welcome participants even you do not RSVP.*
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す。RSVPなしでもご参加いただけます。どうぞ直接会場へお
越しください。

*Outline*

Corporations are using the technological tools and messaging of the era to better define and deliver their own narrative stories, as marketing-communications increasingly enters
journalistic terrain. These
developments are displacing traditional media while making space at the table for citizen journalists.

Japan's No.2 automaker, Nissan, launched its Global Media Center in Yokohama in April 2011 (http://www.nissan-global.com/EN/index.html k.icptrack.com/icp/relay.php?r=1013842329&msgid=1672174
&act=3O1N&c=397830&destination=http%3A%2F%2Fwww.nissan-
global.com%2FEN%2Findex.html>).
It is now producing multi-media content for its on-line and social media platforms. Nissan editor-in-chief Dan Sloan will explain how the carmaker and other firms are joining the news conversation and the potential implications for traditional media and Public Relations.

*Speaker*

Dan is a former Reuters senior business correspondent and past president of the Foreign Correspondents' Club of Japan. He authored of "Playing to Wiin:
Nintendo and the Video Game Industry's Greatest Comeback" and last spoke at TUJ this February.

------------------------------
*Robert Dujarric*
Director* *
*Kyle Cleveland*
Associate Director
*Eriko Kawaguchi*
Coordinator

Institute of Contemporary Asian Studies
Temple University, Japan Campus
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