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January 12, 2010

[SSJ: 6016] Invitation to EIJS Academy seminar, Wednesday, January 20, 2010

From: Miki Futagawa
Date: 2010/01/12

Invitation to EIJS Academy seminars 2009-2010 The 5th Seminar on Wednesday, January 20, 2010

Topic : "Blue Ocean Strategy - Its Theory and Pratice to Re-Invent the World"

Speaker: Professor Yoshihiko Abe
President, Value Innovation Japan, Co. Ltd.
Visiting Lecturer, Tokyo University of the Arts Visiting Professor, Graduate School, Kanazawa Institute of Technology

Blue ocean strategy is one of the best selling books in Harvard Business School Press and it is published in 41 languages. However, it is hard to grasp the core of the theory, because of its "paradigm shift" nature. This theory is to fill the void of the field of the strategy, which is to make competition irrelevant and to create uncontested market space systematically. In the presentation, Professor Yoshihiko Abe, student of Professor W. Chan Kim, Co-Director of INSEAD Blue Ocean Strategy Institute will talk on the basic concepts and cases of the strategy. His talk will focus on Value Innovation and several cases including "Nano" - passenger car of Tata Motors Limited and the talk will cover the cases of Japanese companies as well. Professor Abe holds BE in Information Science and BA in Economics from Kyoto University. He has obtained MBA from INSEAD, France.

Date: Wednesday, January 20, 2010

Time: 6.30 pm - 7.00 pm Drink & Snack (served
before lecture)
7.00 pm - 9.00 pm Lecture and Discussion

Place: Auditorium, Embassy of Sweden (a map
attached)
10-3-100, Roppongi 1-chome, Minato-ku, Tokyo 106-0032
Five-minute walk from Tokyo Metro Nanboku Line Roppongi 1-chome Station
Five-minute walk from Tokyo Metro Hibiya Line Kamiya-cho Station

Fee: JPY2,000 per person, payable at the door
Free for those who are from sponsoring companies (*)
Free for students, please bring your student ID

Language: English

(*) EIJS Academy 2009-2010 Sponsoring companies Gadelius K.K., Nippon Ericsson K.K., Sandvik K.K., Hoganas Japan K.K.
in cooperation with the Embassy of Sweden

Please sign up by January 15 (Fri.) via e-mail to eijsjap@attglobal.net or fax to (03-5562-9090) for the attention of Ms.
Futagawa, EIJS Tokyo Office.

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European Institute of Japanese Studies Tokyo Office
tel: +81-3-5562-5032
fax: +81-3-5562-9090
email: eijsjap@attglobal.net
address: c/o Embassy of Sweden
Roppongi 1-chome, 10-3-400
Minato-ku, Tokyo 106-0032 JAPAN
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Approved by ssjmod at January 12, 2010 02:36 PM